Building advanced haptic experience for automotive HMI

Innovate the Car Experience with Touch

A Premium Car Experience
Requires a Premium Touch Experience 

Immersion delivers high-fidelity haptics with the ability to create distinctive texture, true-to-feel pushes, and realistic clicks for every surface, button, slider, and dial in the car. Our advanced method of control provides the versatility needed to measure and replicate how something feels in real life accurately. In the car environment, our technology provides users with that essential touch element that makes the car interface easy-to-use.

The Value of Haptics in Automotive

With the capability to deliver textured surfaces, touch feedback, kinesthetic, and force, haptic technology offers design flexibility, a better user experience, and the ability to add advanced application into the car. High-fidelity haptics makes it possible to streamline interior car design and bring programmable touch surfaces to the car enabling users to interact with the car’s interface with their sense of touch. 

Haptic Technology Creates the Opportunity to Bring 
New Use Cases & Advanced Applications to the Car

More Than a Buzz

Immersion’s automotive solution provides advanced control for the haptic system, making it possible to create programmable buttons that click, sliders with haptic feedback on every increase, and dials that turn like the real thing. 

Our Active Sensing Technology makes it possible for actuators to provide just the right amount of power at just the right time, down to the microsecond. 


Automotive Reference Design

Produce high-quality haptics that can perform
to the auto OEM's requirements in touchscreen
and touchpad implementations 


Active Sensing Technology

High performance actuator control




Selection Guides for 
Certified Haptic Hardware 

Simplifying the system development process


Haptic Effect Design

Out-of-the-box implementations


Haptic Design Tools

Custom UI design


Automotive Application
Design & Use Cases
Innovative ideas for using haptics in the car


Immersion's Automotive Program

Our Automotive Solution enables our customers to quickly go-to-market with a high-quality haptic system.  We have a holistic design approach ensuring every component works together well to help reduce our customers’ workload and take the guesswork out of implementation. 

Download the datasheet to learn more about our automotive program. 

Interested in Learning More, 
Let's Talk